ReelThread

Monthly fishing shirts

A new shirt.
Every month.

Water-ready UPF performance apparel, built around the species, techniques, and seasons you're actually chasing. Limited drops. Zero dockside filler.

Join the Club How it works

Annual plans include two months free.

ReelThread performance fishing apparel

Built around what you catch

Your passion. Our thread.

UPF READY

Performance fabric for long days under the sun, a fresh species- or technique-led design every month, and no forced long-term lock-ins.

One fresh drop

Limited monthly artwork that follows the current season.

Your call

Preview your next theme and manage your membership anytime.

Apparel that follows the bite

Built for what's next.

One month might celebrate a violent topwater strike; the next tracks redfish through skinny water or heads north for hard-water season. Every design starts with the way you fish.

Limited by design

Monthly themes retire after the drop, while select past designs may return in the add-on shop.

How it works

  1. 01

    Pick your lineup

    Choose one shirt, gear plus a shirt, or a three-shirt crew pack.

  2. 02

    Preview the next theme

    Get an early look at the upcoming species or technique before it ships.

  3. 03

    Put it to work

    Wear it on the water, share your catch, and enter the Catch of the Month spotlight.

Memberships

Choose your haul.

Pay monthly, or prepay annually and receive two months free. Shipping and available sizes are confirmed at checkout.

Basic

$24.99/mo

The monthly performance shirt, no extras required.

  • One limited shirt each month
  • UPF performance fabric
  • Upcoming-design preview
Choose Basic

Best catch

Pro

$39.99/mo

A complete monthly setup for anglers who stay on the water.

  • One limited performance shirt
  • One matching hat or neck gaiter
  • Early access to past-design drops
  • Catch of the Month eligibility
Join the Club

Crew

$99.99/mo

Three coordinated shirts for guides, captains, and crews.

  • Three shirts per shipment
  • Crew size coordination
  • Bulk branding option
Outfit the Crew

Your next favorite fishing shirt

Meet the drop before it leaves the dock.

Choose a membership and make every month's mail feel like the start of a new season.

Start with ReelThread